Six Keys to Commonsense Marketing

A lot of marketing is commonsense. Once you understand the keys to common sense marketing, the trick is then in using them - creatively, consistently and courageously.

In this workshop you will learn:

• The foundations of marketing
• The truths behind effective marketing
• How to get focused and make the most of your limited resources 

This workshop is the introduction to the Focused Marketing workshop.

Focused Marketing: Targeted EFFORT, Tangible RESULTS

This workshop gets at the ‘why’ of marketing. Marketing tactics are only as effective as the strategy behind them. The workshop guides you through the process of building a sound marketing strategy for your business by helping you to:

• Determine the best customers for your marketing efforts
• Understand how to connect with those customers, both with a message and the marketing tools they will find attractive
•  Match your marketing strategy to your own personal strengths
• Discover how to translate your learning directly into a marketing plan
• Budget for your business for the next 12 months 

This workshop has two delivery options:

• A one-day intensive training workshop; or
• A six-week workshop

As part of this workshop, successful, local women entrepreneurs share their stories about marketing their business. A Focused Marketing study guide and materials are supplied to participants