Mission, Vision, Values


We exist to be the leading business resource centre for women who are, or are considering, starting, purchasing or growing a small business in BC.


Our passion is to empower women entrepreneurs to their business success.


  • Respect: We treat everyone in the community with respect.
  • Integrity: We conduct ourselves with honesty and professional ethics.
  • Excellence: We are committed to understanding and meeting women’s business needs.
  • Support: We understand, relate to and respond with value to the unique circumstances of the individual.
  • Responsibility: We operate in an environment of teamwork and accountability.
  • Learning: We believe it is essential to continuously acquire new skills and knowledge.
  • Relationships: We are committed to strong, enduring and trusting relationships.
  • Celebration: We embrace our successes, unique talents and personalities in an environment that is positive, productive and fun.