Deborah Richardson, Business By Design, Vancouver


An innovative business strategist and coach, Deborah Richardson has always been drawn to entrepreneurship as it gives her the opportunity for constant personal and professional growth. For the past twenty five years, she has invested her time and energy in owning businesses that she truly believed in, including publishing, retail, fashion design and business consulting. Her venture, “Business By Design” specialises in business success coaching, brand development, business start-ups and social media strategies. A mentor for many years, she has taken the leap into coaching as a full time profession.

Early in her business career, Richardson decided to become a well-rounded entrepreneur, to be educated in all aspects of her business. “I learned to pay attention to small details, to understand the accounting and management of business on a daily basis, dividing time equally to future development, customer service and administration.”

Richardson has experienced the benefits of mentoring on her business success first hand. “I currently work with two mentors and belong to a mastermind group which is a group of my peers who become each other’s mentor. We challenge each other to be better than best, to be accountable for our progress and to offer alternative points of view.”

An advocate for giving back to her community, Richardson is a Board Member of the International Coach Federation and a Mentor with Canadian Youth Business Foundation. She is looking forward to facilitating Women’s Enterprise Centre’s Peer Mentoring Group in Vancouver this fall. “I am rewarded daily by being able to help others invest in what they love and intentionally design reality so it leads to a powerful life!”