Kyla Dufresne, The Foxy Box, Victoria
Kyla Dufresne has always admired business owners, idolizing them like rock stars. Entrepreneurial by nature, she started early and soon found her calling in the wonderful world of waxing. She started Foxy Box in 2012 when she found the need for a go-to place to be waxed in the Victoria area. What began as a home- based spa turned into a successful business and now employs 15 staff and has 4 locations on the island! While Foxy Box specializes in the Brazilian waxing, they offer a wide variety of other waxing services also.
Q. What services has Women’s Enterprise Centre provided you and how have these services helped you?
A. My WEC business advisor has been more than a delight to work with! She was just as excited about my business as I was and helped walk me through every step of getting my loan approved. Finally, I was able to build my dream flagship storefront location.
Q. What inspired you to take the leap and start your own business?
A. I’ve always been entrepreneurial by nature. I dropped out of high school at a young age. In my early twenties, I started a small t-shirt line and sold them at music festivals and markets. I soon realised that it was not the right business for me. I put myself back in school, got my waxing certificate. Practicing on brave friends and family members out of a small room off my kitchen, I quickly became efficient in the art of the brazilian and grew my clientele. This is how I started my wax empire!
Q. What’s the biggest lesson you learned when starting your business?
A. Oh my, this is tough! There are so many lessons. I’ve learned that you should always to listen to your gut, stand your ground, follow your vision and love what you do. If you don’t love what you’re selling, no one else will. I have also pushed all fear of failure out of my mind as I’ve always been a bit of a risk taker. Without risk there is no reward.
Q. What are your goals for the business?
A. My ultimate goal is to create the best wax bars across Canada! I plan on selling franchises to eligible aestheticians who want to pair their skills with a great brand and carry on the reputation of being the best wax bars in Canada.
Q. What is your greatest strength as an entrepreneur?
A. My people skills. If you are excited about your brand it’s easy to pump up your staff and create a beautiful atmosphere. I treat my staff with kindness and respect and in turn it creates a warm and welcoming environment for my clients and my staff.
Q. What personal lessons have you learned as an entrepreneur?
A. I’ve learned to draw a line between friendship and business. I have also realised the importance of not getting too emotionally involved in my business. It is important to not take everything personally. Another important lesson has been to create a proper work-life balance. It’s so important to have ‘YOU’ time. Without this, there is no fire behind my brand. Now, I regularly check in with myself, recognize when I need a break and take care of myself.
Q. What were your major successes? At what point did you know you had achieved success?
A. I was delighted when I moved my business away from my home to my own retail location. I was also fortunate to hire a great manager which allowed me to work on my business and not in my business. I consider it one of my major successes.
I knew I had achieved success when I was able to open new locations with my business profits. It was such a great feeling when two of my employees bought Foxy Box licenses.
I take every moment to celebrate… if you can’t celebrate each step along the way, what’s the point of success?