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Every business has digital marketing of some kind these days, and behind it is a lot of creative talent.

These are the web designers, writers, graphic designers, photographers, videographers, illustrators, and musicians who can make your business communications look and sound great.

But if it’s your first go around, it’s a mystery how they work. First you have to find them. Happy to say, the best way is the oldest way - ask friends and colleagues. Someone you know will have used one. All you need is one name because, like networking, one lead offers another.

Once you’ve found one, get ready for two unique processes.

If you are a woman entrepreneur exploring your exporting options, now you can access unprecedented support to make connections with Fortune 500 companies in trade missions to the US. You may be eligible to receive funding for a portion of your travel expenses with the CanExport Grant.

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email …

Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an event a few months ago, and the other person attended a Board of Trade event just recently where they met you.

Please don’t think it’s creepy but I googled you, saw your LinkedIn profile and decided to get in touch with you.”

Yup. It really happened and when it did that first time, I was doing the ‘yippy skippy’ dance – and then I went to the ‘dark side’.

Sales performance begins with having a great sales leader. You are the leader of your business whether you operate a one-person consulting firm, a retail store with several staff or a manufacturing business employing many people. The following 10 qualities have been identified again and again as essential to successful sales in any business.

Have a Growth Mindset

Successful sales leaders (and business owners) have a growth mindset. They know what they want to accomplish and plan their approach, using goals that are specific and achievable.