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Your loan application has been denied – now what? Should you give up on your entrepreneurial dream or re-assess your strategy?

As a Business Advisor, I’ve seen hundreds of loan applications. They can be denied for a variety of reasons, but there are some common mistakes applicants make. So if you’ve been denied a business loan, ask yourself these 5 questions:

B is for business and the basic set of stories that transform your personal story elements into ones relevant to your audience of clients, colleagues or community.

If you’ve built your story as suggested in “A is for Accept” then you’ll now have a collection of experiences, accomplishments and lessons to help you take the next step.

You can now intentionally create the perception that leads to a positive result. Select and craft the stories that you should have at the ready in your business storytelling tool kit!

When I was in high school we learned to type business letters using standard form templates and mastering the art of carbon paper. Communication today is faster, more effective and sometimes trickier than spending the day crafting the perfect letter. After all, we often discover a mistake after clicking “send.” How can you get the most from your business communication now that we’ve moved on from paper?

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the 'features' –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer.

This shift from talking about the features of your product to talking about its benefits is called laddering – and parents do it all the time.

If you think you’re talking about yourself, ask “why?” like a three-year-old until you get to the ultimate benefit. This is the message at the top of the ladder.

Here’s an example you may deal with every morning:

Presenters at WE FOR SHE Kelowna

On April 13, I joined some of the biggest names in gender diversity to speak to over 300 high school students from across SD23, including Catalyst Canada and the Minerva Foundation. So how did we all end up there?

From one student, Caitlin Kingsmill, who attended the 2016 WE FOR SHE event in Vancouver and wanted to share its inspirational message with other students back home.