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Last week I wrote about the imperative for women to take control of their financial future. Now it’s time to look at how to build a financial plan to help you do just that. After understanding a client’s goals, I help my clients look at six intertwined elements of a financial plan:

1. Cash Flow
2. Debt Management
3. Emergency Funds
4. Income Protection
5. Asset Accumulation
6. Estate Planning

In Part 1, I talked about your company’s marketplace positioning being a good starting point to brainstorming your business name. Now, let’s consider a few practical matters.

4. Legal structure

This topic of legal business structures and their effect on business name registration and protection was covered in a recent Women’s Enterprise Centre blog post.

You have a great idea, enough cash to get started and the determination to make your venture a success. But what should you name your new company?

Here are a few things to bear in mind when naming your new business.

1. Brand positioning

What do you want the name to communicate about your products or services? Is it entry level or premium, mass market or exclusive? Depending on how you plan to position your products or services in the marketplace, your brand name should reinforce that positioning, e.g. the old-world craftsmanship of Häagen-Dazs, Best Buy’s promise of good value, or the premium quality implied by Godiva Chocolates.

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate.

Your loan application has been denied – now what? Should you give up on your entrepreneurial dream or re-assess your strategy?

As a Business Advisor, I’ve seen hundreds of loan applications. They can be denied for a variety of reasons, but there are some common mistakes applicants make. So if you’ve been denied a business loan, ask yourself these 5 questions:

You’ve decided entrepreneurship is the path for you. Now what? Successful start-ups don’t just happen, and it’s time to lay the foundation for your new enterprise. Too many budding entrepreneurs are seduced by stories of million dollar businesses sketched on the back of cocktail napkins, or mistakenly worry that they must “wear all the hats,” and both attitudes lead to problems. Avoid preventable problems and plan, build and test as your first steps.

Small business ownership, creating your own job, becoming an entrepreneur—no matter how you say it, controlling your own success is very popular and very tempting. Yet, is this the right path for you? Are you ready for entrepreneurship and all it includes? Find out by honestly answering these questions.

Image of woman thinking

If you’re like many creative types, you have a ton of ideas sprouting like seeds inside your head and new ones burst out on a daily basis.

One of the first steps to creating a business is to get those ideas out of your head and down on paper. Writing ideas down makes them more concrete and doable.

Don’t be afraid to do this! There’s a flip side – just because you wrote it down, doesn’t mean you can’t change it later.