You’ve got a good lead but you’re not sure your call will be welcome. You’ve decided to sort your files, put on a pot of coffee or worst yet, clean the bathroom just to put off calling.

Yup! You’ve got Call Reluctance and it’s a common affliction.

Over 80% of sales people report the experience of call reluctance that nearly ended their careers..

So, what causes this?

1. Fear of Self-promotion

You know you have a great product/service but you don’t want to be perceived as someone who thinks too highly of herself. Think again! It’s ok if the light of your product reflects on you. in fact, it’s essential!

On October 11, the International Day of the Girl, I traveled to Khalsa School, an all-Sikh high school in Surrey, BC to participate in a WE FOR SHE NextGen event. I presented a workshop, “Battling Unconscious Bias to Become a Diversity Champion,” to 350 students and faculty to help students discover how they can battle bias to help build inclusive schools, workplaces and society that honours diversity.

“Unconscious bias” means the assumptions and conclusions we jump to about another person without thinking. The problem is… it’s unconscious! So we set out to identify some of the ways that we are all biased and how we can work to overcome it.

In part 1 and Part 2 of my blog on “Own Your Financial Future,” I discussed why it is important for women to take control of their financial future and how to do it. This blog continues the discussion on the importance of “Emergency Funds” and “Income Protection” in your financial plan.

Last week I wrote about the imperative for women to take control of their financial future. Now it’s time to look at how to build a financial plan to help you do just that. After understanding a client’s goals, I help my clients look at six intertwined elements of a financial plan:

1. Cash Flow
2. Debt Management
3. Emergency Funds
4. Income Protection
5. Asset Accumulation
6. Estate Planning

In 2015, women controlled over $40 Trillion, about 30% of global private wealth and growing. Along with this, 95% of women will be their family’s primary financial decision maker at some point. According to Bridget Brennan, CEO of Female Factor, “Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.”

Written by Nancy Brommell, Business Advisor, Women’s Enterprise Centre of Manitoba

Almost 100 Canadian delegates from most of the provinces participated in this year’s WBENC Trade Mission. Delegates are women like Tatiana Wensley (left) and Hailey Jeffries (right).