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This is our first stop in the 3-part ABC starter to the use of "Story" in business

I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is about influence, personal persuasion, selling a physical product, your service or an idea-stories help.

You know from your own human experience that the attention we set aside for stories is embedded in our DNA. We learn about the world from early childhood and as we grow we find ourselves choosing from candidates to commercial brands, based on the story!

Baseball cards, tea cozies, stamps—humans love to collect things. Even time pressed entrepreneurs may find the time to acquire a collection of antique dolls or ceramic frogs. Business cards, however are not simply for collection. After you leave that networking event, it is essential that you follow up. Otherwise all you’ve done is stuff your pockets, purse or briefcase with worthless bits of fancy paper.

When two or more people come together to form a business relationship, the legal presumption is that a partnership has been created, absent of any documentation or agreement. While a Partnership Agreement is not a requirement to act as a partnership, it is an important document to have from the beginning in order to outline the intentions of the relationship throughout the businesses lifecycle.

If you are planning to grow your company, now is the time to start exploring export opportunities in the European Union (EU). Recently the European Parliament gave its seal of approval of the Canada-EU Comprehensive Economic and Trade Agreement (CETA). As Canada’s second largest trading partner, EU offers immense openings to Canadian companies.

The Internet is a bit like the Wild West. You need to take all the website security precautions to protect your new site from unauthorized intruders. Whenever a client approaches us with a web design project, website security is often at the top of their list of concerns. At KIMBO Design we have developed a multifaceted website security approach.

I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very corporate because his business is finance, but I also knew he wouldn’t want ‘nurturey’ (his term for how women do business). A draft later he had things back to his liking. He was happy.

That’s a story. Something happened. You have a reaction.

Stories work for many reasons but the big one is that we remember them better than we do a list. Being remembered is good for business. We know it could be several months before you get that first contact. Why not be the business that pops into the customer’s mind first?