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An entrepreneur’s optimism is a key factor in her success. And yet, that same optimism can sometimes lead business owners to gloss over the troubling “What if…?” questions.

Despite our attempts to control our destiny, life happens. The difference between a successful, long term business owner and financial ruin may just come down to having a financial safety net in place.

In this two part blog series, I’ll discuss three ideas to build your safety net.

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections!

1. Spread out your follow up. Follow up throughout the year with phone conversations, email, newsletters, and greeting cards.

2. Create a plan and stick to it. Don’t change your pattern. Your clients will begin to plan on hearing from you and will make time to see you.

3. Schedule the next meeting before leaving the current one.

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience?

Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to your message and connection to your audience.

To be right and ready, stories should be told. Practice builds your confidence.

You’ve got two practice modes:

1. Private

Read your notes out loud. Get feedback if you can from a reliable listener.

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate.

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with a highly devoted user base. Gone are the days of casting your advertising net into the vast ocean of uninterested masses and pulling in your few prized targets. With Facebook Advertising, you get:

• A custom ad
• A highly targeted and specific audience
• An opportunity to state the desired outcome of your campaign
• Real-time ad performance tracking
• Comprehensive budget breakdowns