August 2017

An entrepreneur’s optimism is a key factor in her success. And yet, that same optimism can sometimes lead business owners to gloss over the troubling “What if…?” questions.

Despite our attempts to control our destiny, life happens. The difference between a successful, long term business owner and financial ruin may just come down to having a financial safety net in place.

In this two part blog series, I’ll discuss three ideas to build your safety net.

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections!

1. Spread out your follow up. Follow up throughout the year with phone conversations, email, newsletters, and greeting cards.

2. Create a plan and stick to it. Don’t change your pattern. Your clients will begin to plan on hearing from you and will make time to see you.

3. Schedule the next meeting before leaving the current one.