July 2017

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience?

Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to your message and connection to your audience.

To be right and ready, stories should be told. Practice builds your confidence.

You’ve got two practice modes:

1. Private

Read your notes out loud. Get feedback if you can from a reliable listener.

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate.

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with a highly devoted user base. Gone are the days of casting your advertising net into the vast ocean of uninterested masses and pulling in your few prized targets. With Facebook Advertising, you get:

• A custom ad
• A highly targeted and specific audience
• An opportunity to state the desired outcome of your campaign
• Real-time ad performance tracking
• Comprehensive budget breakdowns

Entrepreneurship can be taxing on our body and mind.

Whether you are a start-up entrepreneur or a seasoned pro , we are juggling multiple priorities daily, which leaves most high-performers with depleting energy levels.

Lack of energy is not just about being exhausted physically. It may also translate to mental lack of energy which may look like boredom, feeling irritated with little things, snapping at people unnecessarily and in some cases even as anger.

Do you know how lack of energy affects your body and mind? Start observing yourself and examine your triggers and reactions.

That’s a great first step. But you need energy boosters as well.