When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email …
“Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an event a few months ago, and the other person attended a Board of Trade event just recently where they met you.”
“Please don’t think it’s creepy but I googled you, saw your LinkedIn profile and decided to get in touch with you.”
Yup. It really happened and when it did that first time, I was doing the ‘yippy skippy’ dance – and then I went to the ‘dark side’.