February 2017

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email …

Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an event a few months ago, and the other person attended a Board of Trade event just recently where they met you.

Please don’t think it’s creepy but I googled you, saw your LinkedIn profile and decided to get in touch with you.”

Yup. It really happened and when it did that first time, I was doing the ‘yippy skippy’ dance – and then I went to the ‘dark side’.

Sales performance begins with having a great sales leader. You are the leader of your business whether you operate a one-person consulting firm, a retail store with several staff or a manufacturing business employing many people. The following 10 qualities have been identified again and again as essential to successful sales in any business.

Have a Growth Mindset

Successful sales leaders (and business owners) have a growth mindset. They know what they want to accomplish and plan their approach, using goals that are specific and achievable.