October 2015

As the holiday season approaches, marketing to your existing customers is your #1 priority. Focusing on new customers needs to be secondary and only if your marketing budget allows for both.

So what is one of the best approaches over the holiday season?

Email marketing.

That’s right, email marketing is not dead. In fact  it is a powerful tool if done properly.

If you have an email database and you email your customers at least once a month, it is a good starting place.

Here is a solid and proven strategy. I know because I have been testing it in my business and am seeing results.

Start with a Theme

What big event or offer do you want your customers to get juiced up about?

One of the major reasons businesses fail is their inability to anticipate and adapt to change. As the head of your organization, you set the tone for your business so a commitment to knowledge and learning will help you gain a competitive edge.

Here are 5 ways you can stay motivated and informed so you can be the best asset for your business:

In British Columbia, many people in skilled trades, technical and management positions will be retiring between 2015 and 2020. Fact: it is going to become even tougher to find skilled workers in the future. Companies adept at recruitment and retention will have a competitive advantage.

Some Recruitment Basics

Below are some suggestions to help attract good people who will stay with your company beyond a couple of pay periods.

As a business owner you should look for the following four qualities when hiring an accountant: