September 2015

These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. But for many PR folks, interacting with bloggers is new ground.

Get better results from your blogger outreach by following the tips below.

How to Reach Out to Bloggers


1. Do research the blogs before you even think of approaching the blog owner with your pitch.

Make sure you know what the blog is all about, what types of topics are covered, and who reads the blog. Some bloggers are open to PR and have a PR section on their blog. Look for that.

“I get mail; therefore I am.” ~ Scott Adams

My inbox explodes every time I am away either for a conference, a speaking gig or just some ‘me’ time! Recently, when I came back to my office after attending a personal event on the weekend and then a two day conference, I found my inbox hit the 1500+ mark. Enough!

I declared “Inbox Detox” and that I would have a zero inbox. Easily said, not easily done.
Here’s what I did.

1. I Unsubscribed.

Mentoring is the key to unlocking hidden potential. We know that Mentoring is not just a North American phenomenon. Globally, organizations are recognizing mentoring as crucial to women’s growth and success.

This is even more the case in developing countries. In India, while the number of women employees is around 29 percent in the workforce at junior levels, it drops to about 9 percent at senior levels. So, what can change such situations? Just one word – Mentoring!

You’re considering establishing or buying an existing business in a town or region. Or you’re moved to a new town and want to start a business. Congratulations!

What are smart steps you can take to help your company succeed?

First, do some marketing research, on-line and in person. When you’re ready, consider connecting with one or more of the following:

Business owners should ask the following questions when choosing accounting program: