February 2015

As a brand, you can advertise that you’ve got the best products and services on the market. You can do this in creative ways, innovative ways, or plain ‘ol simple ways. But, at the end of the day, your clients are the ones who get to DECIDE if you really are as good as you claim to be.

Most people have misconceptions about what SEO really means and how social media factors into the game of Google rankings. So, let’s chat about it a little. In the eyes of search engines, every like, post, share, tag, etc. is viewed as an online vote in favour of your brand.

I want you to think of SEO as all the tools and tactics you engage in to boost your rankings online, generate leads, and convert casual visitors into committed buyers. When you position the concept of SEO this way, you can very easily see that SEO is actually all about proving your worth to search engines and your ideal customers.

Emerging markets in Asia offer immense business growth opportunities. Though United States receives the bulk of Canadian exports, Asian markets can open new doors for your international business. You can benefit immensely from the Canada - South Korea Free Trade Agreement which came into force since January this year.

Here is how you can benefit from the Canada - South Korea Free Trade Agreement:

Considering only about 17% of small businesses in Canada are owned by women, it’s not a surprise that many female entrepreneurs feel isolated. If you are a female entrepreneur, you are likely taking more risks, working more than 40 hours a week, and failing more than your female employee counterparts.

So where can women go to meet others braving the journey of entrepreneurship? Peer mentoring groups. These effective, regular meetings bring together a small group of entrepreneurs and a mentor so that they can discuss their challenges, find solutions, achieve goals and make new connections.

If you’ve been looking for a way to boost your small business success this year, here are 4 reasons women should try peer group mentoring.