December 2014

Recruiting a manager is extra work crammed into your already bursting schedule. It’s also work you do infrequently (we hope!), meaning you may get rusty between cycles. Most people have great intentions when they start to recruit, but the process can be draining. When fatigue sets in, remind yourself of the goal.

How many times have you thought: “If we just find the right people, everything else will fall into place”? A good hire can add hundreds of thousands of dollars to your bottom line, and a great hire transforms that one-time bump into an annuity paying dividends year after year. But how will you find that great hire?

Use Your Network

Before you contact job sites and recruiting firms, use your network! Current employees, past employees, friends, colleagues, suppliers, and sometimes competitors can be a great source of candidate leads. Tell your network that you are looking, and be clear about what you are looking for.

Be Memorable

Every day, people are bombarded by advertising. There is always someone trying to sell some kind of product or service that will supposedly make our lives better. Flashy packaging and clever wording convinces us to purchase products, which often end up as closet fillers.

Smart business owners think differently when deciding on their marketing strategy. They realize that consumers need to feel connected in some way to a product or service. Business owners can differentiate themselves from their competitors if their customers can envision themselves: