September 2014

Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, and a fact checker. You can’t be your own newsroom, but a blog post can be professional and engaging with a little self editing. It’s work – and yes, another hat to wear – but these few guidelines will help you craft better stories, ones that get traction.

1. Tighten Up
Give yourself a word count – and stick to it. Magazine editors assign them to writers and that’s that. A good number for a blog is 350 - 500. You’ll be surprised how word constraints makes you a better writer.

The task of updating your website can be intimidating. Many business owners think they need to defer any changes or updates to web developers. The truth is there are simple things you can do to update your website and make it an enjoyable place for your customers to visit.

Here are six steps you can take to freshen up your website:

Prompt follow-up with tradeshow prospects is key to converting leads to clients. A common complaint heard from leadership is “I don’t know what happened to all of those leads.” Mitigate this by developing a system to track leads – ask for business cards from each prospect, and take a moment to record one or two words about them. This simple strategy will allow you to personalize the follow-up, and put you way ahead of the competition.

Prospect Follow-Up