Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, and a fact checker. You can’t be your own newsroom, but a blog post can be professional and engaging with a little self editing. It’s work – and yes, another hat to wear – but these few guidelines will help you craft better stories, ones that get traction.
1. Tighten Up
Give yourself a word count – and stick to it. Magazine editors assign them to writers and that’s that. A good number for a blog is 350 - 500. You’ll be surprised how word constraints makes you a better writer.