June 2014

Since I participate in quite a few trade shows, I want to share some tips that that can help you in having a more engaging trade show.

1. First of all, SMILE SMILE SMILE!!!

2. Stand straight and have an air of confidence, not arrogance. Don’t stand guard at your booth with your arms folded across your chest, as it is intimidating - be welcoming.

3. Maintain eye contact with each person you interact with.

4. Do not sit unless your prospect does.

5. No eating, drinking or chewing gum while manning your booth. If you need to sneak something to keep hydrated and energy levels up, please do it discretely with no evidence showing.

I often get asked the question, “What are Lenders looking for when they lend you money?”

The simple answer: “The key to every lending decision rests on the RISK involved.”

As the risk increases, so will the terms and conditions of the loan. As the risk decreases, the lender can be more flexible.

Each lender or supplier of finance has a different appetite for lending and a different way to assess loan requests. The foundation for every loan decision will always start with the “5 C’s of Credit “:

Character

You don’t have to be a programmer or pay thousands of dollars in order to take advantage of online marketing tools. Even if you do contract out things like website development, it’s important to have a basic understanding of online marketing so that you can develop the right marketing strategy and make the most effective use of the tools available. Here are a few resources that can help along the way.

Imagine your business is fully functional, humming along on its own steam. You are aware of every aspect, nook, and cranny of your business. You have happy customers, happy staff, and a healthy cash flow. The work is delegated to the correct skill sets completed on time and within budget. Your day is jam-packed with overseeing the entire operation business growth. Is this a dream? A system-dependent business can make this a reality.

System-dependent business: