We know how important having a website is to our business. That’s why we invest time, energy and resources into its design and launch.
But once it’s live, and the initial excitement fades, our website is all too easy to ignore. We get caught up in the day to day running of our business or seduced by more “exciting” marketing platforms, such as Twitter or Facebook. And so our website sits, its content unchanged and unloved.
Your website content deserves your time and attention, not just once but regularly. Here are just a few reasons why your website content matters: