Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and used. In terms of marketing, I would say that the power has shifted to consumers. As a result, I believe that more companies will be referring to what used to be “Marketing” as Public Relations (PR).
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value to customers, clients, and partners. It is simply putting a product or service ‘out to market.’