July 2013

Writing a media pitch can be really easy. If you can write an email, you can write a media pitch and introduce a reporter or editor to you, your company, products or services.

Before you start writing media pitch, ask yourself:

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and used. In terms of marketing, I would say that the power has shifted to consumers. As a result, I believe that more companies will be referring to what used to be “Marketing” as Public Relations (PR).

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value to customers, clients, and partners. It is simply putting a product or service ‘out to market.’

Here is a business technology travel checklist to keep you connected on the road:

We all want to look polished and professional when we are in front of an audience. You can do simple things to make that possible.

Here are some tips:

  • Avoid filler words

Many people use filler words when speaking. Filler words include any word that is not necessary in your communication such as ah, um, like, so. The problem with filler words is that they detract from your message. If used repetitively, the filler words will be all an audience hears! The use of filler words is a learned habit. The good thing is about a learned habit is, it can be unlearned too.

One of my favorite local restaurants suffered a major fire damage last year due to an electrical failure next door. For two months the restaurant was boarded up, and eventually closed down.

Unexpected business emergencies happen. Even though you cannot avoid them, you can impact the way you rise above these events by being prepared and protected. There are a few questions businesses can ask to manage risks: