November 2012

The four most overlooked areas or tools of marketing are the following:

Press releases
Social Media - Twitter, LinkedIn, Facebook (just to name a few)

What is a press release? A press release seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.

The key to being organized is the ability to prioritize and structure timelines to accomplish tasks. A simple approach to organizing your business is to separate long and short term objectives as strategies and tactics. Achieving your vision through different business strategies is your long term goal. Tactics are established for your short term goals; they are the action steps that will lead you to your ultimate goal.

Life will be much less stressful when you prioritize your time to be more effective and efficient for you. Below are a few tips to manage your priorities well:


I am thrilled to have this opportunity to share with others the impact that mentorship had on me, personally, and in my business to date. After a full year of business, I decided it was time to find a mentor who could help assist me in areas that I’ve found challenging and difficult. I contacted Women’s enterprise Centre for one to one mentoring. I was fortunate to be paired with a likeminded business professional with considerable business experience.

It wasn’t long before I felt as though she also played a ‘mother’ role as she was so sincere and sensitive, thus further allowing me to build trust with her. I have gained an amazing amount of support and increased confidence after I began working with my mentor.

There are numerous benefits to using the email newsletter as a marketing tool. The foremost benefit is it allows a business to maintain contact with its customers, prospects and influencers regularly and cost-effectively. Before your company jumps into the world of email newsletters, however, it is important to have a strategy in place. Here’s a list of questions you can ask yourself:

1. What do you want your newsletters to do?
Do you want your newsletters to educate, provide value, generate leads, build image, establish credibility or sell products? Your newsletter campaigns will not be effective unless you’re clear about your intent.