The four most overlooked areas or tools of marketing are the following:
Social Media - Twitter, LinkedIn, Facebook (just to name a few)
What is a press release? A press release seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.