October 2012

Your elevator pitch is like a living document. It’s a method of communication that should change and evolve as you and your business do. Each time you give your elevator pitch, your goal should be to elicit the response:

"Tell me more” or “How do you do that?”

The best way to NOT get business is to say the same thing every time especially if you attend a regular networking event. By repeating your ‘mantra’, you lose energy in your delivery. It just becomes a recitation. Be creative. Choose a couple of points to highlight based on time of year, group demographics or current events. Change it up.

Here are four suggestions that will help you maintain a ‘perfect pitch’.

A common buzz word these days is BALANCE. Our success in life seems to be based on how well we manage to balance the many areas of our life: professional opportunities, parenting, healthy lifestyle, financial preparedness, and an amazing intimate connection with our partner. Apparently we can have it all, if we can just find balance.

Peter Guber, an American film producer believes storytelling is action oriented and a force for turning dreams into goals and then into results. You may think that as a film producer, it’s only natural that he is a proponent of storytelling but he is also a successful executive. There lies his conviction that every business has a story, and an opportunity to gather followers by effectively articulating it.

This story can be shared through a carefully prepared elevator pitch. An elevator pitch is a brief description of your service or product that anyone should be able to understand in the time it would take to ride in an elevator. But how do you create and tailor it?

You’re amazingly confident talking one-on-one to people about your business, but the minute you step in front of a camera, ahhhhhh!

Your throat gets dry, hands get sweaty.
You have nothing to say while fear grips your shoulders in a tight ball of anxiety.

Recording a video to promote your business is like going to the gym.
You know you should do it.
You know it’s great for you in the long run.
But you’ll put it off until later.

Don’t wait too long or you’ll get left behind by your competition.

Here’s some advice to get you started so you can SHINE online through video.
It begins with your mindset.