As business owners, it’s often easy to think that getting more customers is the answer to getting more revenue.
Although this is true, it is actually much more cost and time effective if you already have a solid customer base to focus on, keeping the existing customers you love as your primary goal. Many of the customers you already have are often willing to buy more and buy more often if you have what they want.
Keep in mind that happy customers that you stay in touch with regularly are likely to tell others about you. As you are well aware of, word-of-mouth referrals are like gold.