October 2011

Multiple streams of income, no matter how small or insignificant you think they may be, can culminate in a river of revenue! Let me share 5 income strategies I have used successfully.

1: Conduct a Live Workshop
You know your stuff! Teaching a hands-on workshop or an introductory program is an effective way to not only educate but to generate new leads.

2: Offer a Monthly Webinar
There are a number of free conference call services that you can use. Ask or survey your clients to uncover what their biggest challenges are. Use those challenges as your topics, and share your solutions in the form of a paid webinar.

3: “Tip” the Scales in Your Favour

"If we did all the things we were capable of doing, we would literally astound ourselves." -- Thomas Edison

Goals work when you follow proven techniques and stick with them. Establishing a good plan takes work at the front end, but the hard way is the easy way long term. Here are my secrets:

1. Focus
Change requires time, energy and attention. Focus on what you want, not on what you don’t want. Stay positive. What you focus on grows.

2. Get Clear
How will you get where you're headed if you're not sure where you're going? Get clear first. Clarity leads to achievable goals.

Social Media Marketing is turning traditional marketing techniques on its head. In recent years, due to our ability to filter out advertising, we are moving into a friendlier, “getting to know you” version of marketing, as opposed to “just buy this.”

Twitter is a great way to connect with your customers. To get the maximum out of this social media channel, follow some of the Twitter best practices outlined below:

Giving a quality presentation is one of the most inexpensive and impactful ways to market your business and your expertise. You don’t have to be a professional speaker to do it well.

The best presenters are those who convey a passion for their business in an honest, personal way. As a presenter, your goal is to have every audience member feel like they’ve had a personal conversation with you.

Here are simple tips to make you shine:

1. Begin working on your presentation NOW! Don’t wait until the last minute. Starting early will give you time to develop your ideas and practise.

2. Smile – a lot! Audiences appreciate a warm smile.