February 2011

The practice of selling an extra service or product to your current customer base is what cross-selling is all about.  Unfortunately, cross-selling is often associated with aggressive sales tactics. Who hasn’t been bombarded with communications trying to get you to buy more products or services? The result is that many small businesses don’t cross-sell, because it just doesn’t feel right. But it doesn’t have to be this way!

Ask Mary Kay Ash or Oprah Winfrey. Or how about Meg Whitman, former CEO of eBay? Successful women know the importance of having a mentor.

Choosing a mentor is one of the most important decisions you can make as an entrepreneur and business woman. A mentor should be . . .

► an expert within your particular field or profession

► an inspiration to you and the people around them

► someone whom you admire and can trust

► a leader in their community

 

In the middle of the day, when we’re just trying to get things done and keep our customers happy and our business running smoothly, it's hard to remember to tweet or post a Facebook status update. However, it's important to remember that social media is a valid and valuable part of your overall marketing plan.